How Does An SEO Campaign Help?
What is SEO – Search Engine Optimization?
SEO – Search Engine Optimization is the work performed to get search engines like Google to place your website as high as possible on their results page. Google looks at 2 main factors: Relevance and Trust. If you can show Google that you are the most relevant answer and the most trusted answer to a search query, then you will have a greater chance of showing up on the first page of results.
Initial SEO Campaign Setup
We will set up a call to learn more about your business and identify your goals to make sure we have all the information we need to set up your campaign for success.
Preliminary Website Audit
Once an SEO Campaign begins, we will start work on a website audit. This will look at all elements of your website and will let us know what areas need improvement. This will help us to develop a game plan to ensure that these issues are addressed.
High-Value Keyword Research
Your keyword strategy will focus on quality over quantity. Our team will closely analyze a number of factors to determine what keywords will have the greatest impact on your business.
What we’ll research: Search volume, competition, buyer intent, search trends, industry, and market factors.
The goal of high keyword ranking is to drive more organic search traffic to your site. The more keywords that your website ranks for, the more visitors you should see. We will monitor the web traffic from your keywords to make sure we see continued progress.
Link Portfolio Development
When it comes to increasing traffic, making improvements to your website is only half the battle. We help you earn these links in strategic locations all over the web – on popular industry sites, news sites, blogs, articles, and more
High-Quality Links – Building Trust
A majority of your SEO work will be focused on off-site link building. Quality, natural links are essential in building trust in your website, thus turning Google into a powerful referral source for your business.
How we’ll build links: Directories, website bookmarks, article engagement, blog posting, and more.
We will thoroughly evaluate your website and help to implement on-site changes that will affect both your search engine placement and click-through rates. These optimizations will ensure that both Google and potential customers see you as a relevant source of information for your targeted keywords.
What we’ll look for: H1 tags, broken links, site content, mobile compatibility, page speed, and more.